1767 stories
·
9 followers

Hands-On: March LA.B Mansart Small Second

1 Comment

March LA.B is definitely a vibe. The brainchild of founder and CEO Alain Marhic almost a decade ago, the Paris-based brand is now fully formed with solid distribution in France, including the Printemps department store chain, two hometown Paris boutiques, and aspirations to expand internationally.

The brand's collection consists primarily of shaped watches with designs inspired by surf and beach culture spanning L.A. to Biarritz (hence the LA.B in the name), stylish travel by air, and the open American road. A light touch of seedy sophistication inclined poolside, and most definitely dark green—the dominant thematic color used liberally in its communications and marketing, as well as the tint on the see-through caseback of its mechanical pieces—is what's on the brand's mood board here. 

The Mansart Small Second Golden Hour

After debuting at its first Watches and Wonders in 2026, March LA.B sent us a couple of its Mansart models for further inspection. Drawing inspiration from the perceived shape of Paris' Place Vendôme (which is actually a rectangle but looks octagonal) the model line utilizes an eight-sided, stepped case, featuring alternating brushed and polished faceted surfaces. The Mansart is named for Jules Hardouin-Mansart, the 17th-century French architect and builder responsible for Paris landmarks including Place Vendomes, as well as the Place des Victoires, the domed chapel of Les Invalides, and the Grand Trianon of the Palais de Versailles. Mansart, it seems, spent most of his career creating structures to serve as monuments to the 'Sun King,' Louis XIV.


The Milady Mansart Chevrons Gold

First up, the Milady Mansart Chevrons in 28mm width. The watch, assembled in France, as are all the brand's models, features a Swiss-made Ronda 762 quartz movement and the octagonal Mansart stepped case in gold-plated steel with a distinct eight-sided crown at 4 o'clock, framing the machined guilloché chevron-patterned dial, with gold-plated hands and indexes. With a matching 7-link gold-plated metal bracelet featuring the brand's 'presto' quick-change system and a nicely concealed integrated clasp, it has a lug-to-lug width of 33mm and water resistance of 50 meters. The quartz movement, sans seconds hand, helps the Miladay Mansart Chevrons stay relatively thin in girth and aims to be an elegant accessory for day or night. Priced at $1,595, it's chic but not too fussy. "Sans chichi," as the French might say.

The Mansart Small Seconds Golden Hour

The Mansart Small Seconds Golden Hour is a beefier example of the angled case shape, measuring 35mm in width and 39mm in height; it boasts a Swiss La-Joux-Perret G121 automatic movement with a 68-hour power reserve and certainly has a significant and flashy presence on the wrist. The model I handled came on a black alligator strap stamped 'Made in France' on the March LA.B green-themed underside. While the strap is somewhat stiff, it has a substantial, quality feel with a matching gold-plated pin buckle that echoes some of the case angles.



The case demands attention, and even as it manages a relatively thin 11mm in thickness, it sits rather high on the wrist. While it certainly fits under a cuff, this isn't a dainty, ultra-thin dress watch, but more of a style statement. The gold monochromatic case, crown, dial, and dial furniture is a nifty and subtle choice that adds a touch of subtle elegance.

March LA.B—named for the month of Marhic's birth and the Los Angeles and Biarritz lifestyles that inspire the collection—is a French brand through and through, with its watches assembled in Besançon, in the French-Comté region that borders Switzerland. Its straps are made in-country as well. Company co-founders include Jérôme Mage, a French designer based in Los Angeles and the force behind the cult eyewear brand Jacques Marie Mage, and financier Joseph Châtel.  Well established in France—its watches have been worn by President Emmanuel Macron—the brand is now looking to the U.S. and other international markets for expansion.

Alain Marhic (left) Joseph Châtel (center) and creative director  Jérôme Mage (right). Photo courtesy March LA.B

Marhic says the brand wants to fill the price gap between entry-level mass-produced watches and luxury-priced Swiss offerings from the big, mainstream players. Prices for smaller quartz pieces start at about $1,000 and can reach as much as $4,200 for diamond-set bezel watches. On the men's side, prices start at less than $1,000 for Swiss quartz-driven pieces and up to about $3,600 for watches like the Mansart Small Second Golden Hour. 

The Mansart Small Second Golden Hour sits at the higher end of the brand's price range. It's definitely putting style, fashion, and vibe ahead of technical specs. Still, the LJP G121 remains a very solid, reliable workhorse movement that competes with the best of the third-party movement manufacturers, and has become a go-to option for a bevy of boutique brands in recent years.

The movement is visible through the open caseback, and the brand has tinted the sapphire glass green to match its signature color. And while that doesn't give the most true-to-life look at the mechanics, it does underscore March LA.B's commitment to style.

The unique case, with 3 microns of gold plating, offers a usable 50 meters of water resistance. The rectangular crown, situated at 4 o'clock and with eight textured sides and the brand logo facing outwards, is certainly a differentiator. It's an oversized appendage with a shape making it slightly awkward to wind or set the time. Still, it's a key feature of the look that emphasizes the angles and continues the effort to make the Mansart stand out.

The unique crown of the Mansart Golden Hour is most certainly oversized.

The uniqueness continues with the offset placement of the small second subdial on the lower left of the textured dial. The watch leans into the asymmetry of it all. I photographed the Golden Hour next to a classic dress watch from the same late 1970s era it clearly draws inspiration from. While thicker and more modern in its angularity, the Mansart didn't look out of place next to the classic gold Rolex. It certainly manages to give off similar glam vibes.

The Mansart Small Second Golden Hour (left) next to a Rolex Cellini ref. 4114.

And just in case one tires of the monochromatic gold dial, March LA.B includes another in its signature green that is says it will swap out if you want. The first dial swap is free, the brand says.

March LA.B offers an alternative dial option for its Mansart Small Second Golden Hour that it says it will swap out for free if you want to switch things up.

If retro-glam posture is the intention, the Mansart Small Second Golden Hour certainly pulls it off. The automatic LJP movement and choice of offset small second display take things up a notch mechanically when compared to similar design-forward competitors, who often opt for quartz to keep cases slim and prices in check. If an 18-karat gold wristwatch is beyond your budget, or your personal safety and security comfort zone, the Mansart Small Second Golden Hour offers plenty of similar louche-glitter charm that will leave you some cash to fund the commensurate lifestyle.

For more click here.

Read the whole story
Ferret
7 hours ago
reply
oooh, this I like
Share this story
Delete

Terminal #1 has sold 300,000 copies, second printing incoming

1 Comment
During a video interview, Robert Kirkman revealed that Terminal #1 has sold 300,000 copies, and a second printing with new covers is on its way.
Read the whole story
Ferret
106 days ago
reply
Hi Stu!
Share this story
Delete

Jamie Lee Curtis to lead Murder, She Wrote reboot movie

1 Comment

Oscar winner will take on role of mystery author and wannabe detective Jessica Fletcher in 2027 film from Pitch Perfect director Jason Moore

Oscar-winning actor Jamie Lee Curtis has been confirmed to take on the role of Jessica Fletcher in a big screen reboot of Murder, She Wrote.

The 67-year-old star of Halloween and Everything Everywhere All at Once will play the mystery author and amateur detective made famous by Angela Lansbury in the long-running television series.

Continue reading...
Read the whole story
Ferret
233 days ago
reply
Well this could be great
Share this story
Delete

Every episode of the iconic series The X-Files is about to stream for free

1 Share

The X-Files, arguably one of the most influential sci-fi shows of all time, will be streaming for free in the new year. The David Duchovny and Gillian Anderson-led series is heading to Pluto TV, allowing veteran fans to revisit their favorite cases and new viewers to see what made the dynamic duo and their incredible on-screen chemistry so compelling.



Read the whole story
Ferret
318 days ago
reply
Share this story
Delete

This Open-Source E-Reader Opens Like a Real Book with No Amazon Lock-In

1 Comment

Most e-readers lock you into one screen, one store, and one way to read your digital library without much choice or flexibility. For book lovers who crave the feel of a real book, the freedom to own their library outright, and the ability to repair their devices without manufacturer permission or expensive service plans, mainstream options from Amazon and Kobo can feel frustratingly limiting and restrictive.

Diptyx is an open-source, dual-screen e-reader that changes this dynamic entirely. Designed by Martijn den Hoed, this device features a book-like design, modular hardware, and DRM-free reading capabilities. It’s built for tinkerers, readers, and anyone who wants to truly own their digital books and the device that displays them without corporate gatekeepers controlling access.

Designer Name: Martijn den Hoed

Diptyx’s form factor is instantly familiar and comforting. Two 5.83-inch e-ink screens open like a hardcover book, displaying two pages at once and closing to protect the displays without requiring a separate case. The device is slim, lightweight at 300 grams, and portable, making it perfect for reading on trains, planes, or curling up at home.

The modular case, visible screws, and user-replaceable SD card and batteries make repairs and upgrades easy for anyone comfortable with basic tools. When a component fails or new technology emerges, you can fix or upgrade Diptyx yourself rather than buying a whole new device, extending its lifespan and reducing electronic waste from landfills.

Powered by an ESP32-S3 processor, Diptyx runs custom open-source firmware currently designed primarily for EPUB reading. Upload your books via USB-C, adjust fonts and margins to your preference, and personalize your experience without accounts, cloud services, or digital rights management restrictions. However, format support is currently limited to EPUB files, meaning PDF, MOBI, or other formats require conversion before reading on the device.

The open firmware invites community contributions and modifications from developers worldwide. Developers can add Wi-Fi capabilities for RSS feeds, custom games, or even offline Wikipedia access for reference. The firmware is released under the MIT license, encouraging users to fork, modify, and share improvements with the growing community of Diptyx users who value open technology and collaborative development.

Dual 1500mAh batteries and efficient circuitry mean Diptyx runs for weeks on a single charge, with deep sleep mode extending standby to months. When it’s time for a recharge, USB-C makes it convenient and fast. If a battery ever fails or degrades over time, you can swap it yourself using basic tools and readily available replacement parts.

Diptyx’s minimalist design, black-and-white e-ink screens, and tactile case feel satisfying to hold and use during daily reading sessions. The device fits equally well in a backpack, on a nightstand, or in a maker’s workshop environment. For readers who value ownership, privacy, and the joy of tinkering with their technology, Diptyx offers a rare e-reader that puts complete control back in your hands.

The post This Open-Source E-Reader Opens Like a Real Book with No Amazon Lock-In first appeared on Yanko Design.

Read the whole story
Ferret
381 days ago
reply
Awesome
Share this story
Delete

Clair Obscur: Expedition 33 devs announce free 'major' update

1 Comment

Clair Obscur: Expedition 33 developer Sandfall Interactive and publisher Kepler Interactive have announced a "major game update" is in development for the Game of the Year contender, according to a news release. Creative director Guillaume Broche noted the update is intended as a "'thank you' to [the game's] fans for their support."



Read the whole story
Ferret
401 days ago
reply
Well this is exciting
Share this story
Delete
Next Page of Stories